Tuesday’s Type Tip: Tracking vs. Kerning

Drunk GirlsIt’s not that Tracking and Kerning have it out for each other; they’re just different breeds of the same species. While kerning refers to the adjustment of space between two specific letters, tracking deals with space between multiple letters in a word, line or paragraph of text.

Tracking is the drunk sorority girl of typography, with the paradoxical ability to be either dense or spacey.  It can change the look and legibility of a block of text or create graphic impact for a specific word or headline. Tracking covers a lot of ground and usually won’t vomit on your shoes at the end of the evening.

Tracking

Occasionally tracking is used to squeeze more characters onto a line of type, but I generally recommend against using it for this purpose. While it might prevent a word or two from carrying over to another page or column, it may also cause changes in the flow of text, hyphenation issues, awkward spacing and the dry heaves.

Whereas tracking is more popular and easy to do (see “drunk sorority girl”); kerning is like a surgeon, but with more friends and better social skills. A refined and delicate process, kerning is the adjustment of space between pairs of letters. Certain letter combinations create strange spacing, especially when viewed at larger sizes as in headlines or signage. Special care taken to make these fine adjustments lends a smoothness of readability, along with a higher level of overall professionalism.

Kerning

So there you have it—Tracking and Kerning—the yin and yang of typography. Used sparingly and appropriately, your designs will look more attractive and polished. Just don’t overdo it, or you may find yourself passed out on the front lawn with a scalpel in one hand and a bottle of Everclear in the other.

You’ve been warned.

4 thoughts on “Tuesday’s Type Tip: Tracking vs. Kerning

  1. Thanks for the explaining the difference in a fun way. I use Quark on my job as an editor and have been picking up graphic techniques as I go. I have used tracking to “squeeze” more letters into a line of type (to avoid an orphan), but will reconsider using it for this purpose in the future.

  2. I will have to explain to all my friends what tracking and kerning is by referring to them as “drunk sorority girl” and “sociable surgeon.”

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